3.5. Internal Factors Evaluation Matrix (IFE)

Key Internal Factors		Weight	Rating	Weighted Score
Strengths
1	First Automatic Car washing equipment in the locality	0.15	4	0.6
2	Convenience	0.20	4	0.8
3	High quality services i.e. cleanliness.	0.12	3	0.36
4	Exemplary customer service.	0.05	3	0.15
5	Advertisement	0.07	3	0.21
6	Use of Generator	0.05	3	0.15
7	Recycling of water	0.02	3	0.06
Weaknesses
8	If equipment goes out of order, it will take time to be fixed.	0.1	1	0.1
9	Entering into an industry without prior experience.	0.1	2	0.2
10	Constant volume of business required for expenses.	0.07	2	0.14
11	Not easily accessible from the whole city.	0.07	1	0.07
Total		1		2.84

3.0. SWOT Analysis

3.1 Strengths

1. First Automatic Car washing equipment in the locality

2. Convenience

3. High quality services i.e. cleanliness.

4. Exemplary customer service.

5. Advertisement

6. Use of generator in case of power failure

7. We do not waste water but recycle it.

3.2 Weaknesses

1. In case of equipment goes out of order, it will take time to fix it as technicians will be coming from Lahore.

2. Entering into an industry without prior experience.

3. Need to have fairly constant volume of business to support the necessary expenses.

4. Not easily accessible from the whole city.

3.3 Opportunities

1. We are the first provider of this service in this community.

2. Total number of vehicles (jeeps and Cars) is more than 86000.

3. Numbers of cars are increasing 25 percent annually.

4. More than 30% target customers possess good Model of cars i.e. 2000 and above.

5. A high likelihood of repeat business.

6. Awareness is increasing in people about time saving and cleanliness.

7. The infrastructure is not very good and therefore vehicles get dirty more often due to dust and mud after rains.

8. The target customers have enough money and are not used of having excellent customer service, which we will be providing.

9. People spending patterns will change as Mardan will be given the status of big city.

10. This service is not been provided in the whole province and many cities of the country, so its geographical expansion is not difficult.

11. Automatic car washing is a great fun for customers.

3.4 Threats

1. Electricity is a big problem in the country.

2. A downfall in the economy, reducing the power of spending money.

3. Target customers have no awareness about automatic car washing.

4. The perception that there is not a difference in quality between a hand and machine wash.

5. Hand washing bays can compete by offering very low prices.

6. No technicians available in the local market to fix the automatic car washing machine.

2.0. Mission Statement

We care about our Customers, Employees, Community and the Environment. We are striving to make a positive and valuable image of this industry in this community.

The touch-free car Washing is dedicated to provide the most Professional Car Washing experience in our country.

The goal of our company is to provide total customer satisfaction made possible by a Fabulous experience to everyone, and their vehicles, that are the highest in Quality, Convenience, Time saving, Value and Service.

1.0. Vision Statement

To be known as a company that provides best service, quality, integrity, and commitment to the stakeholders.

Touch Free Automatic Car Wash

Touch-Free Car Washing will provide automatic car washing facility to its customers. Over customers will be those people who have cars and jeeps. This facility will help customers with effective and quick car washing. We will ensure to provide best services, no matter what size of automobile come for service. We will provide two types of car washing facility i.e. Basic car wash and Rinse to those requiring a wash.

We provide the following services to our customers.-dry.

Drive In

Once the car enters the tunnel, it passes through an infrared beam between two sensors, called eyes.

As soon as the beam is interrupted, the eyes send a signal to the digital control system (DCS), the computer that runs the automated portion of the car wash. By measuring the amount of time that the signal is interrupted, the DCS determines the length of the vehicle and adjusts the system accordingly.

Soap Up

Immediately after the eyes, most car washes have a pre-soak. This is an arch that conta­ins several small nozzles that spray a special solution all over the car. This solution does a couple of things:

· Wets the car down before the application of any detergents

· Contains chemicals that begin loosening the dirt on the car

A lot of car washes also have a set of nozzles arranged near the ground that are called tire applicators. These nozzles spray the tires with a solution designed specifically for removing brake dust and brightening the black rubber of the tire.

In this car wash, the car then passes through a mitter curtain. This is a series of long, soft strips of cloth that hang from a frame near the top of the tunnel. The frame is connected to a motorized shaft that moves the frame up and down in a circular pattern. This makes the cloth strips rub back and forth across the horizontal surfaces of the car.

The next item in our car wash is the foam applicator. The foam applicator applies a detergent to the car that becomes a deep-cleaning foam on contact. The nozzles on the foam applicator, as well as most other spray systems in a car wash, can be adjusted to change the angle of the spray and the size of the opening. The foam is created by mixing a chemical cleaner, which varies between car washes, with water and air. There are usually separate adjustment controls for determining the exact mix of the three components. The chemical typically contains some coloring agent to make the foam more eye-pleasing and obvious.

With a good coat of foam on the car, let's move on to the scrubbers.

Scrub

­­Scrubbers are large vertical cylinders with hundreds of small cloth strips attached to them. The scrubbers rotate rapidly, anywhere from 100 to 500 rpm, spinning the cloth strips until they are perpendicular to the cylinder. Although the cloth strips are quite soft, it would feel like a whip if you got hit by them. Scrubbers normally have hydraulic motors that spin them. There is at least one scrubber on each side, and there may be two or more. As the car moves past the scrubbers, the cloth strips brush along the vertical surfaces of the car.

Like most of the mechanical equipment in the car wash, the washers are run by a combination of electric motors and hydraulics.

The cloth used in the scrubbers is very soft and regularly cleaned to ensure that there is nothing caught up in them that could scratch the cars. They are replaced once they become worn or too soiled to clean effectively.

In addition to the mitter curtain and scrubbers, a lot of car washes have a high-pressure washer.

Blast

­ ­The high-pressure washer is a system of rotating water jets that spray concentrated streams of water onto the car. The nozzles of each water jet are typically arranged like a pinwheel, with each nozzle angled slightly away from the center.

The force of the water shooting from the nozzles causes the water jet to spin rapidly. This means that the stream of water moves in a circular pattern as it hits the car. The strength of the stream and the circular motion combine to provide a powerful scrubbing action on the surface of the car. The force of the water is incredible, with some systems rated at 1,000 pounds per square inch (psi), enough to easily knock a person off his or her feet!

High-pressure systems use a lot of water -- perhaps 300 to 400 gallons (1,100 to 1,500 liters) per car. In order to provide so much water in a rapid manner, a car wash usually has a special pressure tank nearby that holds the water for this specific system. In most systems, almost all of the water is recaptured and recycled back to the pressure tank after each use.

Rinse

­ N­ext, the car goes through a rinse arch. This is a series of nozzles arranged on an arch that use clean water to remove whatever residue is left after the high-pressure washer, scrubbers and mitter curtain have done their respective jobs.

The last rinse arch in the tunnel, aptly called the final rinse, should always use clean, non-recycled water to ensure that all residue is removed from the surface of the car.

The majority of car washes also provide some type of protectant that can be applied to the car.

Wax

­A standard feature of the car wash is the wax arch. The wax that is used in a car wash, which forms a water-resistant coating, is quite different from the wax you would apply by hand. One of the key differences is that car-wash wax is formulated to work on glass, chrome and rubber, as well as the painted plastic and metal surfaces of the car. Also, it leaves a clear, thin film that does not have to be polished first. However, car-wash wax does not provide the same level of protection, nor help to remove or cover up tiny scratches, as standard wax does.

The wax arch uses one of two methods to apply wax. The first type of wax arch uses a system of foam applicators, the most common being a triple-foam applicator, to apply a foam wax.

The second type uses nozzles, similar to those of the rinse arch, to apply a liquid wax. In this case, the next step is usually to go through a rinse arch. But when wax foam has been applied, the car usually goes through another set of scrubbers and another mitter curtain before going through a rinse arch.

Dry

­ ­Af­ter the car is completely washed, the final step in the automated process is the dryer. Much like a giant ­hair dryer, the dryer in a car wash heats large amounts of air and forces it out through a series of nozzles. These heated blasts of air rapidly dry the surface of the car.

The dryer has a large, flat, round section just before the nozzle opening. This section is called the silencer. Like a muffler or the silencer on a gun, the dryer's silencer deadens the noise created by the air being forced through the system.

Some car washes apply a special chemical after the final rinse, before the dryer, that speeds up the drying process. The temperature and force of the dryer can be set. Most full-service car washes set the dryer lower than exterior-only car washes. This is because a full-service car wash usually has attendants who hand-dry the car with towels to remove all of the water.

Touch Up

As the car comes out of the tunnel, it is pushed off of the conveyor track.

In an exterior-only system, you most likely remain in the car. When it comes out of the tunnel, you put it in park, start the engine and leave. In a full-service car wash, an attendant drives the car over to the finishing station. Here, attendants clean the interior of the car, removing trash and vacuuming. They usually clean the windows, wipe down the dashboard and doors, add some air freshener and hand-dry the exterior. They may also clean and polish the wheels and polish any chrome, depending on the service options available.