Our customers
are all car owners in the locality. But as the city is a big city and its not
easy for all the customers to reach one car washing bay easily. Another problem
is that all the customers do not need same kind of service. Therefore we will
be targeting different segments. That will be done on two basis, those are:
15.1 Geographic Segmentation
The population
of the city is round about 1800 thousands having 86 thousand cars. Therefore we
will try to establish automatic car washing bays in every locality that is ten
different locations.
15.2 Behavioral Segmentation
Customers need
different kinds of services and therefore benefit sought segmentation will be
followed and customers will be provided three different kids of services to
choose among what they like. Some times the customer needs only a simple car
wash and his car is clean from inside, or may be because he is in a hurry for
that purposes we will be providing him the Exterior car wash that includes
basic car wash, interior vinyl and tire cleaning.
Some customers need Detailing
that
includes basic car wash, cleaning, and shampooing, it does not include exterior waxing or
buffing.
The other kind of service
that will be provided is Interior/Exterior Wash
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