Monday, March 30, 2015

19.0 Executive Summary



Touch-Free Automatic car wash is a new facility to the people of this Region. The area of KPK has certainly lots of opportunities. As we are starting from Mardan, it is the second largest city in the province. The competition in this region are not that fierce as no one provides automatic car washing facility, but still the existing manual car washing bays (competitors) can not be ignored. As the number of cars is increasing at high rate and most of the middle class families are having cars and the awareness of importance of time and quality customer service is increasing, therefore these customers can be targeted easily to capture good market share and increase it rapidly.
This strategic plan should be implemented effectively to make this project successful and profitable in this competitive 

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