3.6 External factors Evaluation Matrix

Key External Factors		Weight	Rating	Weighted Score
Opportunities
1	We are entering a market Niche.	.20	4	.80
2	Total number of vehicles (jeeps and Cars) is more than 86000.	.10	3	.30
3	Numbers of cars are increasing 25 percent annually.	.10	3	.30
4	30% target customers possess good Model of cars i.e. 2000 and above.	.05	1	.05
5	A high likelihood of repeat business.	.02	3	.06
6	Awareness is increasing in people about time saving and cleanliness.	.05	4	.20
7	The infrastructure is not very good.	.03	2	.06
8	Lack of quality services.	.01	3	.03
9	People spending patterns will change if Mardan is given the status big city.	.01	1	.01
10	The geographical expansion is easy.	.07	4	.28
11	Automatic car washing is a great fun for customers.	.02	3	.06
Threats
12	Electricity is a big problem in the country.	.15	4	.60
13	A downfall in the economy, reducing the power of spending money.	.05	1	.05
14	No awareness about automatic carwash.	.10	3	.30
15	The perception that there is not a difference in quality between a hand and machine wash.	.02	2	.04
16	Hand washing bays can compete by offering very low prices.	.02	3	.06
Total		1.00		3.20