5.0 Strategies

Different strategies will be adopted to achieve the goals and objectives of the company. Those strategies are;

5.1       Market Penetration

We will invest 10% of our profits on advertisements every year. We will advertise heavily on the popular local radio stations and newspapers. After expanding into more than one city, we will use TV media as well for advertising purposes.

To attract new customers, different small packages will be introduced for their convince, affordability and to increase their loyalty.  

5.2       Differentiation

We will be giving most convince to our customers i.e. time saving, superior services i.e. high quality car wash, fun i.e. washing car by adding different colours in water and exemplary customer service, by charging them the most affordable prices for all these services.

5.3       Market Development

In the first two years we will expand our business into different areas of the city to make it convenient for our customers. Later on the same strategy will be used to move to other cities and make automatic car washing bays in different geographic locations of those cities.

5.4       HR Strategy

After expanding into different geographical locations, we will heir technicians for automatic car washing machines. We will make sure that the automatic car washing machines work smoothly and the problems do not arise more often. If incase problems arise so that those problems can be solved quickly and easily.