8.0 Annual Objectives

8.1       Marketing Objectives

1.      Increase ratio of repeat customers by 8% every 6 months.

2.      Capture 10% market share in the first year.

3.      Develop brand awareness and acceptance by spending 15% of profits on advertisement.

8.2       Financial Objectives

1.      Decrease cost by 2% this year.

2.      Increase revenues by 2% every month for the first year.

8.3       HR Objectives

1.      Develop efficiencies in the delivery of the service through advanced workflow analysis.

2.      Train the employees before putting them on the job.

3.      Make a training team who can train the newly hired employees.

Absenteeism should not exceed 8% this year.