9.0 Strategies

Following strategies will be implemented to achieve the annual goals and objectives of the company;

9.1       Attracting New Customers

In order to attract new customers, the following promotional strategies will be implemented.

ü  Local radio channel, local news paper and cable will be used to introduce the automatic car wash in the locality. Such advertisements will show the affordability, time saving, great experience and fun that will be experienced by the people with this new service and facility in their own locality.  

ü  Initially billboards of various sizes at different locations of the city will be used to introduce this facility along side its advantages.

ü  To give a practical experience to the new customers, coupon will be given to each customer, which can be used for once but not for the same car by which customer gets the coupon. Free car wash will be provided by that coupon to any other customer.

ü  Different colours of water will be used during the car wash, which will attract families to come, enjoy and have fun while sitting in the car while it is washed up with coloured water.

9.2       Retaining Existing Customers

In order to retain the customers, the following strategies will be implemented.

ü  One time free car wash facility will be provided after every five car washes for the same car in first six months. 

ü  One time free car wash facility will be provided to those customers who avail the facility of washing the car three times a month.

ü  All the employees will be initially trained initially and will remain under training, to insure that best customer service is provided to the customers. 

ü  It will be insured that the operation manager tell the exact time to the customers for their car wash, to save their precious time. 

9.3       Market Development

On completion of successful six months in the market, another location will be selected for the purpose of market expansion. Work will be started immediately to start a new bay.

  

9.4       Backward Integration

Long term agreements will be signed with those raw martial providers who provide quality products in low prices and ensure the on time delivery of products.

9.5       HR Strategy

Plant incharge will be asked to train the car cleaners about the plant. That will help when new plants will be installed in new geographic locations. These trained employees will be promoted to plant incharge position rather than hiring a new employee for such position.