3.7. SWOT MATRIX

	Strengths—S	Weaknesses—W
	1.    First Automatic Car washing equipment in the locality. 2.    Convenience 3.    High quality services i.e. cleanliness. 4.    Exemplary customer service. 5.    Advertisement 6.    Use of generator 7.    We do not waste water but recycle it.	1.        If equipment goes out of order, it will take time to be fixed. 2.        Entering into an industry without prior experience. 3.        Constant volume of business required for expenses. 4.        Not easily accessible from the whole city.
Opportunities—O	SO—Strategies	WO—Strategies
1.        We are entering a market Niche. 2.        Total number of vehicles (jeeps and Cars) is more than 86000. 3.        Numbers of cars are increasing 25 percent annually. 4.        30% target customers possess good Model of cars i.e. 2000 and above. 5.        A high likelihood of repeat business. 6.        Awareness is increasing in people about time saving and cleanliness. 7.        The infrastructure is not very good. 8.        Lack of quality services. 9.        People spending patterns will change if Mardan is given the status of big city. 10.     The geographical expansion is easy. 11.    Automatic car washing is a great fun for customers.	1.    We will invest 10% of our profits on advertisements every year. (O1, O6, O11, S1, S5) 2.    To attract new customers, different small packages will be introduced for their convince, affordability and to increase their loyalty. (S2, O5) 3.    We will be giving most convince to our customers, superior services and fun by charging them the most affordable prices for all these services. (S2, S3, S4, O8, O11)
Threats—T	ST—Strategies	WT—Strategies
1.        Electricity is a big problem in the country. 2.        A downfall in the economy, reducing the power of spending money. 3.        No awareness about automatic carwash. 4.        The perception that there is not a difference in quality between a hand and machine wash. 5.        Hand washing bays can compete by offering very low prices. 6.      No technicians available in the local market to fix the automatic car washing machine.		1.        Business will be expanded in the city and then in the province. (W4, T5) 2.        We will heir technicians for automatic car washing machines, so that machines work smoothly and the problems do not arise more often. (W1, T6)