10.0 Action Plan

It will be insured that most of employees participate in the strategy implementation process.

ü  Employees training will be done by the operation manager after their appointment. This training will be a continued process to improve the customer service.

ü  Local TV Cable, local news paper, billboards and radio channel advertisements will be started one week before the starting of business, where as these advertisements will be changed more often, so that customers do not get bored with the old advertisements.

ü  All the new offers and attractive strategies like free car washes etc will be announced on different medias regularly.

ü  After completion of six months the work on new bay will be started which will be completed in 20 to 25 days.

ü  The old operation manager will be moved to the new bay where as a new operation manager will be hired for the already running bay.

ü  The Owner (CEO) will look for better raw material providers and will sign long term agreements with them to ensure quality products and their on time delivery.

9.0 Strategies

Following strategies will be implemented to achieve the annual goals and objectives of the company;

9.1       Attracting New Customers

In order to attract new customers, the following promotional strategies will be implemented.

ü  Local radio channel, local news paper and cable will be used to introduce the automatic car wash in the locality. Such advertisements will show the affordability, time saving, great experience and fun that will be experienced by the people with this new service and facility in their own locality.  

ü  Initially billboards of various sizes at different locations of the city will be used to introduce this facility along side its advantages.

ü  To give a practical experience to the new customers, coupon will be given to each customer, which can be used for once but not for the same car by which customer gets the coupon. Free car wash will be provided by that coupon to any other customer.

ü  Different colours of water will be used during the car wash, which will attract families to come, enjoy and have fun while sitting in the car while it is washed up with coloured water.

9.2       Retaining Existing Customers

In order to retain the customers, the following strategies will be implemented.

ü  One time free car wash facility will be provided after every five car washes for the same car in first six months. 

ü  One time free car wash facility will be provided to those customers who avail the facility of washing the car three times a month.

ü  All the employees will be initially trained initially and will remain under training, to insure that best customer service is provided to the customers. 

ü  It will be insured that the operation manager tell the exact time to the customers for their car wash, to save their precious time. 

9.3       Market Development

On completion of successful six months in the market, another location will be selected for the purpose of market expansion. Work will be started immediately to start a new bay.

  

9.4       Backward Integration

Long term agreements will be signed with those raw martial providers who provide quality products in low prices and ensure the on time delivery of products.

9.5       HR Strategy

Plant incharge will be asked to train the car cleaners about the plant. That will help when new plants will be installed in new geographic locations. These trained employees will be promoted to plant incharge position rather than hiring a new employee for such position. 

8.0 Annual Objectives

8.1       Marketing Objectives

1.      Increase ratio of repeat customers by 8% every 6 months.

2.      Capture 10% market share in the first year.

3.      Develop brand awareness and acceptance by spending 15% of profits on advertisement.

8.2       Financial Objectives

1.      Decrease cost by 2% this year.

2.      Increase revenues by 2% every month for the first year.

8.3       HR Objectives

1.      Develop efficiencies in the delivery of the service through advanced workflow analysis.

2.      Train the employees before putting them on the job.

3.      Make a training team who can train the newly hired employees.

Absenteeism should not exceed 8% this year. 

7.0 Organization Structure

The structure of the Organization will be functional. All activates will be controlled by the owner followed by the Operation Manager. Later on when the company will prosper, different departments will be made for marketing, finance and human resource. All these departments will work under one CEO.  

6.1. Break-even Analysis

6.0 Financial Overview

5.0 Strategies

Different strategies will be adopted to achieve the goals and objectives of the company. Those strategies are;

5.1       Market Penetration

We will invest 10% of our profits on advertisements every year. We will advertise heavily on the popular local radio stations and newspapers. After expanding into more than one city, we will use TV media as well for advertising purposes.

To attract new customers, different small packages will be introduced for their convince, affordability and to increase their loyalty.  

5.2       Differentiation

We will be giving most convince to our customers i.e. time saving, superior services i.e. high quality car wash, fun i.e. washing car by adding different colours in water and exemplary customer service, by charging them the most affordable prices for all these services.

5.3       Market Development

In the first two years we will expand our business into different areas of the city to make it convenient for our customers. Later on the same strategy will be used to move to other cities and make automatic car washing bays in different geographic locations of those cities.

5.4       HR Strategy

After expanding into different geographical locations, we will heir technicians for automatic car washing machines. We will make sure that the automatic car washing machines work smoothly and the problems do not arise more often. If incase problems arise so that those problems can be solved quickly and easily.