3.1 Strengths
2. Convenience
3. High quality services i.e. cleanliness.
4. Exemplary customer service.
5. Advertisement
6. Use of generator in case of power failure
7. We do not waste water but recycle it.
3.2 Weaknesses
1. In case of equipment goes out of order, it will take time to fix it as technicians will be coming from Lahore .
2. Entering into an industry without prior experience.
3. Need to have fairly constant volume of business to support the necessary expenses.
4. Not easily accessible from the whole city.
3.3 Opportunities
2. Total number of vehicles (jeeps and Cars) is more than 86000.
3. Numbers of cars are increasing 25 percent annually.
4. More than 30% target customers possess good Model of cars i.e. 2000 and above.
5. A high likelihood of repeat business.
6. Awareness is increasing in people about time saving and cleanliness.
7. The infrastructure is not very good and therefore vehicles get dirty more often due to dust and mud after rains.
8. The target customers have enough money and are not used of having excellent customer service, which we will be providing.
9. People spending patterns will change as Mardan will be given the status of big city.
10. This service is not been provided in the whole province and many cities of the country, so its geographical expansion is not difficult.
11. Automatic car washing is a great fun for customers.
3.4 Threats
2. A downfall in the economy, reducing the power of spending money.
3. Target customers have no awareness about automatic car washing.
4. The perception that there is not a difference in quality between a hand and machine wash.
5. Hand washing bays can compete by offering very low prices.
6. No technicians available in the local market to fix the automatic car washing machine.
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