3.5. Internal Factors Evaluation Matrix (IFE)

Key Internal Factors		Weight	Rating	Weighted Score
Strengths
1	First Automatic Car washing equipment in the locality	0.15	4	0.6
2	Convenience	0.20	4	0.8
3	High quality services i.e. cleanliness.	0.12	3	0.36
4	Exemplary customer service.	0.05	3	0.15
5	Advertisement	0.07	3	0.21
6	Use of Generator	0.05	3	0.15
7	Recycling of water	0.02	3	0.06
Weaknesses
8	If equipment goes out of order, it will take time to be fixed.	0.1	1	0.1
9	Entering into an industry without prior experience.	0.1	2	0.2
10	Constant volume of business required for expenses.	0.07	2	0.14
11	Not easily accessible from the whole city.	0.07	1	0.07
Total		1		2.84